The Custom and American Show will return on Father's Day Sunday 16th June 2024

We’ve answered some of your most common questions to help you plan your visit to the Custom and American Show. Can’t find the answer to your query here? You can contact the events team via email or call them on 01590 614614.




Can I turn up and pay on the day as a participant?

We advise all participants to pre-book their tickets online before they visit to help speed up any queues. Tickets will be available to purchase on the day, but we ask that card payments are used where possible. Please note, participant tickets are per person and tickets must be purchased to cover all occupants of a vehicle.

Can I turn up and pay on the day as a visitor?

We advise all visitors to pre-book their tickets online before they visit. Visitors who book at least 24 hours in advance also benefit from our advanced admission rate. You can buy tickets on the day when you arrive in Visitor Reception at the on the day prices.

Why haven't I received an attachment with my email after purchasing tickets?

You will not receive a pdf attachment with your email as your tickets are now included in the email sent to you. If you download all pictures within the email, you will see your unique barcode which will be scanned upon arrival. However, if you have any trouble viewing this barcode, please make a note of your booking reference number which can be used on the day instead.

When do the participant tickets change from the early bird price to the advance price?

You can benefit by purchasing our early bird participant tickets which are on sale until 31st January 2024. Please visit the participant event page for further ticket information and to buy tickets.

When do the participant tickets change from the advance price to the standard price?

Our advance admission tickets are available until 31st May 2024. Tickets will be on sale at the standard price from 1st June 2024.

Will tickets sell out?

Our Custom and American Show is due to take place without capacity limits in place, as such tickets should not sell out. However, please ensure that you do pre-book your tickets online in advance.

Can I buy an extra ticket on the day for an additional participant or passenger?

Yes, tickets will remain on sale online on the day of the event and additional tickets can be purchased online until admission closes at 2pm. Please ensure that everyone arriving in your vehicle has a ticket. We will take card payments on the day but advise purchasing in advance.

Do I need to print my ticket?

All participants will have their ticket scanned on arrival. This can be printed to speed up arrival or can be shown on a mobile phone or tablet. Please ensure you have downloaded your ticket in advance of arriving at Beaulieu in case of network connection issues on arrival.

Will I have access to the Beaulieu attraction?

Yes, your Custom and American Show ticket includes entry to the Beaulieu attraction.

Will you have entertainment on the day?

Yes, we will have entertainment on our stage throughout the day.

What time can I arrive?

Participants can arrive from 8:30am until 2pm. The entrance for participants is through our main entrance, off the B3056. Visitors can arrive from 10am, please do not arrive prior to this as there will be no facilities available in the car parks. Visitors must use our main museum entrance off B3056.

What time can I leave

Vehicles can leave at any point during the day, but please note that once you leave you will not be able to re-enter the event and attraction. Your tickets include entry into all of the features of the Beaulieu attraction from opening at 10am until closing. Our prize giving will take place at approx. 3.30pm and we recommend remaining until after this time in case you have been selected as one of the top 3 vehicles. Please note, we ask for vehicles not to leave during peak arrival time of participating vehicles as two entry lanes may be in operation.

Does my vehicle qualify?

This event is open to all custom cars, American classic vehicles and custom motorcycles. If you are unsure, please email us at events@beaulieu.co.uk with your vehicle details. Please note, if you arrive on the day in a vehicle that does not qualify for the event, you will be directed to park within the visitor car parks and enter as a visitor through our Visitor Reception, when an upgrade fee will apply.

Where will I be parked as a participant?

The majority of our parking for event vehicles is on grass within the Beaulieu attraction. There is limited hard standing spaces available, and we cannot guarantee where you will be parked on the day.

Can I use my Friends of the National Motor Museum pass?

Yes, pass holders can pre-order tickets online through the event page. Please make sure you also bring your membership card with you on the day with your tickets. The usual allowance of tickets applies to NMMT passes.

Can I use my B100 pass?

Yes, pass holders can pre-order tickets online through the event page. Please make sure you also bring your membership card with you on the day with your tickets. The usual allowance of tickets applies to B100 passes.

Will we be able to buy food and drink onsite?

You will be able to purchase food and drink from an outdoor catering unit as well as the onsite Brabazon restaurant.

Can we bring our own picnic?

You are very welcome to bring your own picnic to enjoy during your visit. A number of picnic benches will be dotted around for your use, or you can bring a picnic blanket and find a shady spot to relax. We ask that you do not use any form of BBQ and dispose of your rubbish in a bin.

What will happen if the event is cancelled?

If the event cannot go ahead, we will contact all ticket holders to let them know and advise on the next steps we will take with their booking.


Your tickets also include entry into all of the Beaulieu Attraction, please also visit our Attraction FAQs which may help answer your query about visiting Beaulieu: https://www.beaulieu.co.uk/faqs/