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Simply Land Rover


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Bring your Land Rover to Beaulieu...

All Land Rover owners are invited to drive into Beaulieu on Sunday 12th July and park up within the museum complex for what promises to be a superb day out for both Land Rover owners and enthusiasts.

All models are welcome at this Simply Land Rover show, which is set to provide a great opportunity to admire some stunning vehicles and to connect with fellow enthusiasts. Old or new, from the Evoque to the Defender and the Series 1... all are welcome.

All participants have the opportunity to be chosen as the winner of the People’s Choice Award, selected by public vote. Prizes will be awarded to the winner and runners-up.

The People’s Choice Award ceremony will take place at 2pm. Anyone wishing to be in with a chance of winning will need to remain on site until the awards ceremony has taken place.

You can see photos from the 2019 event here.

Special Features

Simply Land Rover Forest Drive


We have partnered with Land Rover Experience West Country, to give Simply Land Rover visitors the opportunity to try Beaulieu’s very own off-road Forest Drive.

You can buy selected time slots for one of the following:

  • Drive your own Land Rover
  • Drive a Land Rover Experience Vehicle
  • Passenger in a Land Rover Experience Vehicle

Find out more

Simply Rummage at Simply Land Rover

Simply Rummage

Browse a special autojumble devoted to offering much sought-after spare parts for the nation’s favourite 4x4.

If you wish to join the Simply Rummagers, please download and send us the booking form to secure your place.

Participant Information


Entry with your Land Rover is from 9am - 2pm. The Brabazon Restaurant will be open for bacon rolls, cakes, teas and coffee.

Please note cars cannot leave and re-enter the grounds for the Simply event without a further fee being paid to cover all occupants.


If you wish to park up alongside your friends you must all arrive together with individual e-tickets as we are unable to reserve adjacent spaces for later arrivals.

Only 1 e-ticket is produced per order. If you are being joined by friends in separate vehicles, please ensure you make separate orders, or please call 01590 614614 and tickets will be posted to you. A £1 postage charge per order applies when purchased by telephone.


Pre-booked clubs are welcome at our Simply events. Please contact the Events team at least two weeks prior to the event to reserve your space and provide us with the following information:

  • Club Name
  • No. of Cars expected to attend (minimum 10 cars)
  • Name of Club Organiser
  • Contact Number & Email for Organiser
  • Any Disability Requirements

Final vehicle numbers will be required two weeks prior to the event. All participants will require one ticket per person. Club Information will be emailed to Club Organisers approximately one week prior to the event.

Clubs are requested to arrive at the same time in order to allow our stewards to park your members faster. Please note that club areas will only be reserved until 10am, after this time the area will be released to other participants. Individual club members arriving after 10am are not guaranteed to be able to join their booked club area.


Participant prices are only valid if arriving in a Land Rover and taking part in the event. They are not valid for those arriving on foot.

Standard admission fee applies for all other visitors. The best time for viewing the event is between 10am and 2pm.

Tickets can be purchased upon arrival, however we encourage participants to buy tickets in advance online or by calling the Events team on 01590 614614. A £1 postage charge per order applies when purchased by telephone.

Adult Child
Participants - Advance* £10.50 £5.25
Participants - Standard/ On the Day* £12.50 £6
Visitors Normal admission applies.

*Participant tickets are only valid if arriving in a Land Rover and taking part in the event. Advance tickets available until 5pm Thursday 9th July. Standard tickets are available from 5pm on Thursday 9th July.

Buy Participant Tickets

Buy Visitor Tickets

See Forest Drive Prices


We are very lucky to be located in the heart of the New Forest however this does offer up some unique hazards on the roads.

Please drive carefully and responsibly when attending our events and be aware of free-roaming animals and cyclists on the roads. Due to the close proximity of our neighbours, please be respectful when entering and leaving the event.

Watch the Video

This video features footage from a previous Simply Land Rover event.


For updates on this event and others like it, follow us on our FacebookInstagram and Twitter pages, or join our mailing list to receive our monthly e-newsletters and more.


Are tickets per person or per vehicle?
Tickets are charged per person.

Can I photograph/ film the event?
Whilst Beaulieu welcomes visitors to take their own still images and film whilst at an event, these should be for personal use only and not for commercial resale without the prior consent of Beaulieu. All commercial requests must be emailed to pr@beaulieu.co.uk prior to attending an event.

Can I bring my drone?
No, the use of unmanned aerial vehicles or drones by visitors for film and photography purposes whilst on the Beaulieu attraction, car parking and other related parkland and grounds is strictly prohibited.

Can I use my return for free?
If you are visiting the event you can use your return for free however it is not valid for those wishing to show their vehicle.

Can I use my Gift Aid Pass?
Yes, if you wish to visit the event using your Gift Aid Pass, an upgrade charge is payable at the point of entry. Please note, it is not valid for those wishing to show their vehicle.

For more frequently asked questions please visit our FAQ page.

Excellent Car Museum, Top Gear & Film exhibits... Restaurant and friendly staff made the day & good value. I saw the Simply Land Rover Show whilst there which was well attended and fun. Thank you.

  • TripaAvisor Review
  • June 2019

Cracking weather and a great display of all sorts of Land Rovers.

  • Facebook Comment
  • June 2018

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