Simply Land Rover 2026

We are delighted to announce the return of Simply Land Rover in 2027.

All Land Rover owners are invited to drive into Beaulieu and park up within the museum complex for a superb day out for both owners and enthusiasts.

All ages and models of Land Rover are welcome, which provides a great opportunity to admire some stunning vehicles on display.

All participants have the opportunity to be chosen as the winner of the People's Choice Awards, selected by public vote. Prizes are awarded to the winner and runners-up.

This event includes admission to all the Beaulieu attractions, which remain open until 6pm.

BRING THE CLUB!

Club bookings are accepted. If you wish to reserve an area for your club to park together within the event then please email [email protected] with the following information:

Club Name
Club Organiser
Club Organiser contact details (telephone number and email address)
Expected number of vehicles (clubs must reach a minimum of 10 vehicles to qualify for a club stand, final numbers required 2 weeks prior to event)
Any special requests/requirements

Please note, club spaces are only reserved until 10.30am, after which the area will be used for general participant parking. Club bookings must be received at least 2 weeks in advance of the event in order to reserve a dedicated parking area.

COMING WITH FRIENDS

If you wish to park up alongside your friends, you must all arrive together as we are unable to reserve adjacent spaces for later arrivals. As we capture advance vehicle information, we do ask that you make separate orders for persons attending in different vehicles where possible.

TICKETS & PRICES

PARTICIPANTS

Participant prices are only valid if arriving in a Land Rover and displaying a vehicle within the event. They are not valid for those arriving on foot and are only applicable to persons arriving in the display vehicle. Entry in a Land Rover is from 9am via the main Beaulieu entrance.

Please note, participant tickets are per person and enough tickets must be purchased to cover all the occupants of a vehicle. Participant tickets are not valid for additional persons who are not arriving in a relevant vehicle. Tickets cannot be used across multiple vehicles so if you’re coming with friends please ensure you make separate orders.

VISITORS

Don’t own a Land Rover? You can still come and enjoy this event as a visitor. Purchase tickets in advance or on the day from Visitor Reception. Entry for visitors was from 10am via Visitor Reception.

Type	Adult	Child (age 4-16)*
Participants – Advance	TBC	TBC
Participants – Standard	TBC	TBC
Visitors	Normal admission applies.	Normal admission applies.

*Children under 4 require a ticket, which can be booked online free of charge when booking adult tickets.

ADDITIONAL INFO

Participant and visitor tickets will include entrance to the rest of the Beaulieu attraction, including the National Motor Museum, Palace House, Little Beaulieu, Beaulieu Abbey and its grounds and gardens
Complimentary carer tickets are available for participants if required, please complete your order online for your participant tickets and email us on [email protected] with your booking reference and we can email a carer ticket to you. Proof of eligibility is required in conjunction with all carer tickets, such as Compass Cards, PIP Letters or Blue Badges. Please note, there’s is no further discount for concessionary tickets as participant tickets are already discounted from our general admission tickets.

VEHICLE ENTRY

Entry with a Land Rover was from 9am – 2pm.

Visitors are advised to print or download their ticket (as signal can be limited on site) and have them ready to be scanned on arrival.

We ask participants not to arrive early for our Simply rallies as no facilities will be open prior to 9am.

Cars cannot leave and re-enter the grounds for the Simply rallies.

People’s Choice Awards

The People’s Choice Award takes place at 3pm in the arena, where the top three cars, as voted for by the public, receive prizes.

Visitors can vote for their favourite car at the voting station by the arena. Voting closes at 1.30pm. Winners are required to be with their vehicle at 2.30pm to be notified of their win.

Taking place at Simply Land Rover, Land Rover Rummage brings together a wide selection of Land Rover spares in one convenient area.

The Land Rover Rummage opens at 10am on Sunday 5th July and closes at 5pm.

LAND ROVER RUMMAGE TRADE STANDS

This popular feature at Simply Land Rover allows exhibitors to trade their Land Rover-related goods with a large audience of motoring enthusiasts.

Exhibitors wishing to take part are asked to download and complete the booking form and email [email protected].

For FAQs click here.

We partner with Land Rover Experience West Country to give Simply Land Rover visitors the opportunity to try Beaulieu’s very own off-road Forest Drive.

Visitors who have purchased Simply Land Rover tickets are able to book Forest Drive and experience the course in the woodland surrounding Beaulieu.

The Forest Drive provides the opportunity for participants to get their wheels dirty and put their Land Rover through its paces, with steep slopes, plenty of bumps and the occasional water crossing making it the perfect playground for Land Rover enthusiasts.

Own vehicle

Visitors can take their own Land Rover around the hour-long Forest Drive adventure.
To participate in the own-car drive, visitors are required to have their own Land Rover to use on the course when purchasing a ticket.
Driver of a LRE vehicle*

Visitors have the opportunity to drive one of the Land Rover Experience vehicles through the Forest Drive route. Supported in the vehicle by a Land Rover Experience instructor, participants are in safe hands throughout the experience.
*Spaces are limited to one driver per convoy, so early booking is recommended to avoid disappointment.
No Land Rover? No problem!

Visitors who do not have a Land Rover of their own, or who prefer not to get their vehicle muddy, can book a slot to drive or ride in a Land Rover Experience vehicle.
Passenger in a LRE vehicle

Passenger seats in Land Rover Experience Vehicles are also available. Jump in with your friend driving the vehicle to capture all the action, or hop in with a professional who will take the wheel.

Forest Drive Prices

The Forest Drive is charged separately, and the prices do not include the entrance fee to the Simply Land Rover event or Beaulieu attraction.

A second session can also be booked on the day, subject to availability and remaining capacity.

Convoy 1 – 14	Price
Own Vehicle	TBC
Passenger in a LRE vehicle	TBC
Driver in a LRE vehicle	TBC

*Tickets can be purchased on the day if capacity has not been reached. Visitors are advised to book in advance to ensure they can participate in their chosen drive slot.

Timings

Each convoy includes up to 12 participants’ own vehicles, as well as a lead and tail Land Rover Experience vehicle. Availability is limited for each time slot, with only one driver slot available per convoy. Participants are required to choose their time slot when purchasing their ticket.

Convoy	Start Time	Finish Time
Convoy 1	10:00am	11:00am
Convoy 2	10:30am	11:30am
Convoy 3	11:00am	12:00pm
Convoy 4	11:15am	12:15pm
Convoy 5	11:45am	12:45pm
Convoy 6	12:15pm	13:15pm
Convoy 7	1:00pm	2:00pm
Convoy 8	1:30pm	2:30pm
Convoy 9	2:00pm	3:00pm
Convoy 10	2:15pm	3:15pm
Convoy 11	2:45pm	3:45pm
Convoy 12	3:15pm	4:15pm
Convoy 13	3:30pm	4:30pm
Convoy 14	4:00pm	5:00pm

Participation in the Forest Drive is at your own risk and you will be required to sign and complete a disclaimer prior to taking part in the Forest Drive, this will be emailed closer to the event or available on the day. If you have queries about your vehicle please see our General Vehicle Requirements.

Those visitors who book to drive a Land Rover Experience vehicle must have a full UK driving licence with a maximum of 6 penalty points and be prepared to show this on the day, as well as your driving licence record. There is no age restriction to drive one of the Land Rover Experience vehicles. More information will be emailed to those booked in closer to the event.

Visitors who wish to be a passenger in a Land Rover Experience vehicle must be aged 6 or over. Booster/children seats can be used at the parents’ discretion but must be provided and fitted by the parent if chosen to be used.

On the day, please ensure that you check into the Forest Drive Registration Point (located on the hard standing arena) at least 30 minutes prior to your convoy time and the briefing for each convoy will begin approximately 15 minutes prior to the convoy start time.

EXHIBIT WITH US

Join us as an exhibitor at this Simply event in the future to showcase your products to an audience of motoring enthusiasts!

Stand spaces are available as follows:

3m frontage by 5m depth
6m frontage by 5m depth

Each stand space includes 1 vehicle pass and 2 entrance wristbands. All items, including gazebos and vehicles, must fit within your stand space*. Multiple stands can be purchased to create a larger stand space if needed. All bookings must be received by 2pm the Thursday before the event.

To exhibit at this event, please download and complete the booking form and email [email protected].

For terms and conditions click here and for FAQs click here.

*Parking is available a short distance from the stand space for any vehicles/trailers that do not fit within the space. Stand spaces are adjacent to stallholders with a 1m gap between stalls, as such, please ensure you are able to drive into the space if the vehicle is to remain on site as we cannot guarantee your exact stand position.

KEEP IN TOUCH

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Watch the video

This video contains footage from a previous Simply Land Rover.

WATCH THE VIDEO

Driving in the New Forest

We are very lucky to be located in the heart of the New Forest, however this does offer up some unique hazards on the roads that require extra care as detailed in the Highway Code.

Please drive carefully and responsibly when attending our events and be aware of free-roaming animals and cyclists on the roads.

Due to the close proximity of our neighbours, please be respectful when entering and leaving the event.