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Simply Land Rover

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Land Rovers lined up at Simply Land Rover

All Land Rover owners were invited to drive into Beaulieu and park up within the museum complex for what promised to be a superb day out for both Land Rover owners and enthusiasts.

All models were welcome to this Simply Land Rover show, which is set to provide a great opportunity to admire other’s Land Rovers and to connect with fellow enthusiasts. Old or new, from the Evoque to the Defender and the Series 1 were all welcome.

All participants had the opportunity to be chosen as the winner of the People’s Choice Award, selected by public vote. The winner received the Beaulieu Simply Land Rover trophy.

You can see photos from this year here.

Land Rover Experience

We have partnered with Land Rover Experience West Country, to give Simply Land Rover visitors the opportunity to try Beaulieu’s very own off-road Forest Drive.

If you haven’t got your own Land Rover but would still like to try the course, you can book a slot to drive or ride in a Land Rover Experience vehicle. Please note that to drive you must be aged over 23 and will need to provide their driving licence record. This can be done here where you can print off a record valid for 21 days.

Please note: The Forest Drive is separately charged and prices do not include the entrance fee to the Simply Land Rover event or Beaulieu attraction.

New for 2018: Simply Rummage

By popular demand we added a special autojumble devoted to offering much sought-after spare parts for the nation’s favourite 4x4.



Entry with your Land Rover is from 9.00am – the Brabazon Restaurant will be open for bacon rolls, cakes, teas and coffee.

Please note cars cannot leave and re-enter the grounds for the Simply Rally without a further fee being paid to cover the occupants. Entry with qualifying vehicles, closes at 3pm for all advance and on the day tickets.


If you wish to park up alongside your friends, you must all arrive together with individual e-tickets as we are unable to reserve adjacent spaces for later arrivals.

Only 1 e-ticket is produced per order, if you are being joined by friends in separate vehicles, please ensure you make separate orders.

If you are purchasing tickets for multiple vehicles please call 01590 614614 and tickets will be posted to you. A £1 handling charge per order applies when purchased by telephone.


For updates on this event and others like it, join our mailing list to receive our monthly e-newsletters and more.


We are very lucky to be located in the heart of the New Forest however this does offer up some unique hazards on the roads.

Please drive carefully and responsibly when attending our events and be aware of free-roaming animals and cyclists on the roads. Due to the close proximity of our neighbours, please be respectful when entering and leaving the event.

Watch the Video

To view a video of the 4x4 course, click here.

This video features footage from a previous Simply Land Rover event.


Pre-booked clubs are welcome at our Simply events. Please contact the Events team at least two weeks prior to the event to reserve your space.

We will need to know the number of vehicles expected to attend and they will require at least one e-ticket per vehicle taking part. Club Information will be emailed to Club Organisers approximately two weeks prior to the event once we have received final vehicle numbers for your club.

Clubs are requested to arrive at the same time in order to allow our stewards to park your members faster.


Are tickets per person or per vehicle?
Tickets are charged per person.

Can I photograph/ film the event?
Whilst Beaulieu welcomes visitors to take their own still images and film whilst at an event, these should be for personal use only and not for commercial resale without the prior consent of Beaulieu. All commercial requests must be emailed to pr@beaulieu.co.uk prior to attending an event.

Can I bring my drone?
No, the use of unmanned aerial vehicles or drones by visitors for film and photography purposes whilst on the Beaulieu attraction car parking and other related parkland and grounds is strictly prohibited.

Can I use my return for free?
If you are visiting the event you can use your return for free however it is not valid for those wishing to show their vehicle

For more frequently asked questions please visit our FAQ page.

The best part was the land rover driving experience, on a man made 3 mile course, filled with muddy land, steep inclines and sharp drops, it was just amazing.

  • Tripadvisor Review
  • August 2014

We've just had an awesome day out at Beaulieu with three generations of the family including all my own grown up kids. I'd just like to say what a well run but relaxed event you put on. Your people were charming. My boys loved driving the forest experience they insisted on taking mum and dad out too! We have come back tired, muddy and dusty but hoping we can do it again - next year?

  • Simply Land Rover Participant
  • August 2015

Thoroughly enjoyed myself

  • Simply Land Rover
  • August 2016

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