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We are open daily from 10am. Click here to pre-book your attraction visitor tickets.

Simply BMW

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Bring your BMW to Beaulieu...

All BMW owners are invited to drive into Beaulieu on Sunday 4th October and park up within the museum parkland for what promises to be a superb day out for both BMW owners and enthusiasts.

All ages and models of BMW are welcome, which provides a great opportunity to admire some stunning vehicles on display.

To ensure the safety and enjoyment of visitors is met, tickets must be pre-booked and capacity will be strictly limited to 1000 participants (participant tickets are per person - adult and child). These tickets will be sold on a first come first served basis. No tickets will be sold on the day.

Please note that there will be no People’s Choice or Trade Stands at our Simply rallies this year. To help you plan your visit to Simply BMW, we've compiled a list of frequently asked questions for your assistance.

Simply BMW will be going ahead as planned. Simply rallies run in a format where everyone attending (no groups permitted) are parked in a socially distanced manner with plenty of space for spectators to view the cars without gathering in groups.

In accordance with Government guidance, from 14th September by law you can only visit in a group of up to six people, unless you are visiting as a household or support bubble which is larger than six.

The Beaulieu visitor attraction, for which you have entry included, has full safety measures in place and has been awarded the We’re Good to Go accreditation from Visit England.. More details can be found here.


Entry with your BMW is from 9.30am - 2pmPlease make sure you have your ticket printed, ready to be scanned on arrival. Our visitor facing staff will be on hand to welcome you in a safe manner. New parking procedures have been introduced and vehicles will be parked in specific bays to ensure social distancing measures are adhered to at all times

Please do not arrive early for our Simply rallies as no facilities will be open prior to 9:30am.

Cars cannot leave and re-enter the grounds for the Simply rallies.


Due to the latest government guidance surrounding mass gatherings, we cannot accept club bookings for our 2020 Simply rallies. If you have already booked a club stand for 2020, unfortunately this will not be valid for 2020 Simply rallies.


There will be an outdoor Public Catering Area at our Simply rallies as per normal.

Serving a variety of Hot and Cold food items from Smoked Bacon Brioche (until 11am) in the morning to Burgers, Buttermilk Chicken, Veggie burgers, Hot Dogs and Fries, plus a Speciality Coffee Unit serving a great selection of Barista Produced Coffees and cakes throughout the day.

Also an Ice Cream Van, serving Mr Whippy along with Marshfield Farm Ice Cream made with Organic Milk, plus all the usual Walls Impulse Lines.

Covid-19 precautions will be taken and respected. Card and cash accepted.


Participant prices are only valid if arriving in a BMW and taking part in the rally. They are not valid for those arriving on foot. Tickets must be pre-booked and capacity will be strictly limited to 1000 participants and will be sold on a first come first served basis.  No tickets will be sold on the day, non-ticket holders will be turned away. 

If you are wishing to arrive on foot as a visitor, you can purchase these tickets here. Please note, visitor tickets will go on sale 2 weeks prior to the event. 

Children under 5 require a ticket, this can be booked online free of charge.

Participant and visitor tickets will include entrance to the rest of the Beaulieu attraction, including the National Motor Museum, however please do be aware, we have strictly limited the number of visitors inside our indoor spaces at one time to ensure social distancing guidelines are always met. The best time to view the vehicles on display is from 9.30am - 2pm.

Adult Child
Participants - Advance* £10.50 £5.25
Participants - Standard/ On the Day Unavailable Unavailable
Visitors Normal admission applies.

*Advance tickets available until 5pm on Thursday 1st October 2020 or until capacity is reached.


We are very lucky to be located in the heart of the New Forest however this does offer up some unique hazards on the roads.

Please drive carefully and responsibly when attending our events and be aware of free-roaming animals and cyclists on the roads. Due to the close proximity of our neighbours, please be respectful when entering and leaving the event.


For updates on this event and others like it, join our mailing list to receive our monthly e-newsletters and more.


To help you plan your visit to Simply BMW, we've compiled a list of frequently asked questions for our Simply rallies.

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