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Audience Research and Development Plan Consultant

The National Motor Museum Trust (NMMT) at Beaulieu is seeking an experienced consultant to develop a detailed audience development plan, to enhance the quality of its engagement in order to appeal to new and existing users.

The NMMT is an independent, charitable organisation dedicated to engaging and inspiring people with the story of motoring through its world-class collections. In 2022 it celebrates its 50th Anniversary and is now in the process of embarking on an ambitious 5 year strategic plan.

The audience development plan will inform a range of new activities and displays that are part of ambitious programming plans. In addition to the experience of its onsite visitors, the NMMT is committed to offsite and digital engagement with users and their communities, and these areas of interaction are an important part of its future plans.

The appointed consultant will research and review the museum’s audiences and devise an audience development plan to support the NMMT’s strategic ambitions. Applicants will have previous experience of delivering a similar project in the museum and heritage sector, with strong communication and project management skills.

Closing date: 5th July

Interviews will take place via video call on 12th and 15th July

Important Information

Salary: Freelance - max fee £20,000
Location: Beaulieu, SO42 7ZN
Hours: Freelance
Date posted: 10.06.2021
Job type: Freelance
Closing date: 05.07.2021

Job Specification

Download the project brief

Further Information

To apply for this position please submit a CV and covering statement in response to the project brief

Please send requests for further information and applications to:



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