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Please note that World of Top Gear is only partially open while we create a refreshed display. Find out more...


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See BMWs of all shapes and sizes...

VanityBMW returns for it's second annual event here at Beaulieu welcoming BMWs of all shapes and sizes from the classic E36 to the modern BMW Mini, i8 and BMW motorcycles.

Last year saw 1000 enthusiasts with 500 cars across 14 different clubs in attendance, see photos of last year's event here.

Strictly Clean Detailing will be hosting the 'Show and Shine' competition whilst once again the 'Best Club Stand' award will be up for grabs, clubs will be judged on imagination, dedication and presentation!

A new addition to the 2017 event is the 'VanityBMW Top 5' awards, where the judge's 5 favorite BMWs will be hand-picked on the day! All BMWs that attend on the day (except 'Show and Shine') will be automatically entered, including those in our general BMW parking area.

The nominated charity for 2017 is the HELP Appeal; so keep an eye out for the fundraising team as they will be selling raffle tickets for another fantastic prize!


There is a special rate for those participating in the event arriving in a BMW.Standard admission fee applies for all other visitors.

Visitor tickets can be purchased in advance online or on arrival. A £1 handling charge per order applies when purchased by telephone.


BMW Club stand arrivals and Show and Shine participants are from 9am – those participating as part of a club please pre-book tickets and spaces through vanitybmw@yahoo.com. For non club participants arrival is from 10am.

Please note: An additional entrance will be open in order for us to get vehicles into the event quicker. The entrance on Palace Lane off the B3054 will be open between 9am and 12pm only. Please follow signs for 'Additional entrance 9am-12pm'.

Coming with friends

Only 1 e-ticket is produced per order, this only covers participants arriving in 1 vehicle. Please make separate orders for people arriving in separate participating vehicles.

Please note cars cannot leave and re-enter the grounds for the Simply Rally without a further fee being paid to cover the occupants. Participant tickets are not valid for those arriving on foot.

If purchasing tickets for multiple vehicles please call 01590 614614 and tickets will be posted to you.

Club Stands

Clubs already booked in include:

  • BMW E9X Owners Club UK
  • Southside 36ers
  • Zroadster.org
  • BMW Car Club GB
  • and many more.

See exhibitors section for more information on club bookings.


As well as being an opportunity to see hundreds of BMWs, there is also the opportunity to enjoy all that Beaulieu has to offer... Your entry will include admission to all the Beaulieu attractions including; The National Motor Museum, World of Top Gear, Palace House, Beaulieu Abbey and more.


For updates on this event and others like it, join our mailing list to receive our monthly e-newsletters and more.

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